Good morning partners,

CCHS is launching this program today to further enhance our vaccination efforts in East County. It is not limited to East County however we are starting with promoting the program in our areas with the highest needs. Please feel free to share this information with your networks, community-based organizations, churches, schools, and anyone in your district. We are hoping to get a head start in East County. This program launches today. If anyone has questions, feel free to email me directly.

Dear Community Partners,

We are in the midst of an alarming surge in COVID-19 cases, particularly among communities of color and young people in Contra Costa County.

Over the past month, 50% of the COVID-19 cases have been in Black or Latinx residents while these groups make up just over 35% of Contra Costa’s population.

COVID -19 continues to take a painfully disproportionate toll on our communities of color, that are more susceptible to the more contagious Delta variant because Black and Latinx residents also have the lowest vaccination rates.

COVID-19 vaccination rates in Contra Costa County:

    • Black – 58%
    • Latinx – 67%
    • Asian – more than 90%
    • White – 76%In response to the urgent need to protect our most vulnerable residents, CCHS is launching the Helping Hands Referral Program to increase access to vaccination by empowering community leaders, building trust, and helping others make the choice to get vaccinated.

      You are leaders in the community who people trust to share facts and you listen to people’s concerns with empathy. With the Helping Hands Referral Program, when your conversation leads to someone making the choice to get vaccinated, the bonus is you get $100 – a win-win for you and the community!

      Anyone aged 14 or older can help unvaccinated friends, neighbors and co-workers get vaccinated at a CCHS vaccination site and they will earn $100 for every person they help get fully vaccinated.

      CCHS is asking you to partner with us in this call-to-action by continuing the invaluable work you are already doing – connecting with our most vulnerable community members – to help people stay safe and healthy by getting vaccinated.

You or your organization will be paid $100 total as a check or gift card after each person you help gets fully vaccinated (meaning they receive one dose of the Johnson & Johnson vaccine or two doses of the Pfizer or Moderna vaccine). Payments can be directed to individuals, organizations, businesses, or charities.

 

Please visit to the Helping Hands website to learn more and sign up today– to help protect all of us.

 

Here is the link to the program web page in English and Spanish.

 

I have also attached the social media graphics and sample text that we can send along with the email so they can share via their networks.

 

social media sample text in Eng and Spanish below:

 

English Intro text:

The Delta variant has caused an alarming surge in COVID-19 cases, particularly among the unvaccinated. Now, individuals, community organizations and local charities can earn up to $100 for every person they help get vaccinated. Learn more about the program and sign up at https://bit.ly/3s3fpSR

 

Spanish:

 

La variante Delta ha provocado un aumento alarmante de casos de COVID-19, particularmente entre las comunidades de color y los jóvenes. Ahora, las personas, las organizaciones comunitarias y las organizaciones benéficas locales pueden ganar hasta $100 por cada persona que ayuden a vacunarse. Obtenga más información sobre el programa y regístrese en https://bit.ly/2VHDbYD

 

Thank you,

Gilbert Salinas, MPA

Chief Equity Officer

Pronouns (He/His/Him)

Office of the Director

Contra Costa Health Services

1220 Morello, 2nd Floor

Martinez, CA 94553

(925) 957-2670

www.cchealth.org

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